Signed in as:
filler@godaddy.com
About Msoues
.png/:/cr=t:32.34%25,l:0%25,w:100%25,h:53.16%25/rs=w:1209,h:909,cg:true)
Our Story
Msoues Brand was founded by Moroccan fashion designer Simo, who is currently based in Perth, Australia. Known for his passion for wearable and sustainable streetwear, Simo draws creative energy from two worlds. His roots in Marrakech—the vibrant "Red City"—infuse the brand with cultural depth, echoing the old medina's earthy ochres, vivid greens, and shimmering golds.
Now, living in Australia, Simo also draws inspiration from the natural beauty of his surroundings: the soft hues of outback landscapes, the deep blues of the ocean, and the fiery tones of Western Australian sunsets. This fusion of Moroccan heritage and Australian colour stories brings a fresh, layered dimension to Msoues' evolving aesthetic.
Our Commitment to Quality
Most Msoues pieces are crafted from reclaimed and recycled materials, carefully sourced from markets around the city. Each fabric tells a story, sparking inspiration in designer Simo to transform it into something fresh, modern, and wearable—while preserving its unique character and heritage. Every garment is handmade by Simo himself, infused with care, intention, and a spirit of positivity.